Skip to main content

Four Ways To Market Your Business With Stickers

The StickerGiant says: "The custom sticker is essentially the new business card." Wow! Here's four ways to market your business with stickers. 1) If you've got a storefront, that's where you start. Begin by sticking your stickers wherever you can,

Four-panel infographic showing four ways to market a business with custom stickers, featuring Jolly Chicken Co. sticker examples.

At StickerGiant, we like to say Custom Stickers are the new business card. Why? Because they keep your brand in front of people long after that first interaction. Here are four smart ways to market your business with stickers:

  1. Start with your storefront.
If you have a physical location, that’s the best place to begin. Add your stickers to high-visibility spots like doors, windows, counters, and even your company vehicle. When your sticker design matches your logo, it helps customers connect the sticker with your brand right away.

  2. Include stickers with every purchase.
Drop a sticker into each shopping bag at checkout. It’s a simple way to get your brand into customers’ hands — and wherever that sticker ends up, your brand goes with it.

  3. Use stickers in your mailings.
If you don’t have a storefront, a mailing list can do the job. Let people sign up on your website, then send them a custom sticker in the mail. If you already have an email or customer list, you’re one step ahead. Sending free stickers is an easy way to build loyalty and keep your brand top of mind.

  4. Try cross-promotion with other local businesses.
Partner with nearby businesses that serve a similar audience without competing directly. Swap stickers and help promote each other. You can do the same with vendors or suppliers. It’s a simple way to expand your reach and get your stickers in front of more potential customers.

The goal is simple: get your stickers into as many hands as possible. The more people see and use them, the harder your brand works for you. Hand them out like business cards, include them in orders, and make them part of your everyday marketing.